Tourism Management


Start Date

  • TBD - January 2019


Prerequisites

  • Participants must be a minimum of 19 years,
  • Have successfully completed  a minimum of grade 10, 
  • A high school diploma is preferred, 
  • And be in good physical condition to fully participate in field work.


Week 1- TOUR 207- Heritage Interpretation in Tourism (3 credits).

This course is recommended as the first course as it will provide students with an introduction and overview of heritage interpretation in tourism.  Students will study the planning and delivery of heritage interpretation messages for a variety of tourism venues such as parks, historic sites, cultural sites and other community attractions.


Week 2-TOUR 101- Marketing Tourism Experiences (3 credits)

This course focuses on all aspects of tourism marketing including situation analysis, marketing philosophy, marketing objectives, market segmentation, target marketing, marketing methods, pricing and promoting tourist services, and monitoring and evaluating marketing activities.


Week 3- Break


Week 4- TOUR 252: Adventure Tourism (3 credits)

This course provides a theory based perspective on tourism experiences. Topics may include day-camping, resident camping, wilderness trips, a variety of outdoor skills, program development and implementation, the responsibilities of the organizer, and legal liability.


Week 5- TOUR 212: Planning for Tourism and Indigenous Community Economic Development (3 credits)

This final course builds upon the previous 3 courses and draws upon both Western theory and practice, and Indigenous values and traditional knowledge, this course will examine tourism as a tool for Indigenous community economic development (CED). Tourism's potential to create community prosperity will be evaluated through engagement, planning, and sustainability best practices, and will highlight the role of the tourism professional.